As the son of two artists, I learned the value of creativity at a very young age. I watched my parents use drawing and sketching to build out creative ideas. My Dad and I would play this game—I would draw an abstract shape and then he would turn it into something new by drawing in the details. Then we'd switch and see what else we could create together.

Little did I know, these experiences would inform my world view, not just as a designer, but as a creator of ideas. My passion is building ideas that work and bringing them to life. I’m driven to create design that doesn’t just look good, but delivers on functionality as well.

When I’m not building brands, I’m biking Minneapolis’ chain of lakes with my wife & son, trying to write a hit song, or embarking on a random road trip, always looking for the next idea.